Briefed Intelligence
How stretched the UK consumer is, right now.
CPIx is a composite read on UK and US household stress, refreshed every 30 minutes. Six underlying series, one number you can act on. Free for editorial readers; priced for desks that need it as data.
CPIx UK + US · Updated every 30 minutes · Free editorial tier
Composite
Six series compressed into one 0–100 reading. Read at a glance; drill down when something moves.
Signal
Macro releases from ONS, BoE, and equivalents processed and framed as they land.
Sourced
Every component series timestamped, attributed, and linked to the data release behind it.
Live
CPIx, right now.
Briefed's headline read on UK consumer stress. Refreshes roughly every 30 minutes against the underlying data. Methodology and components →
Inside
Three
data layers.
CPIx is the headline. Behind it sit three more layers, each maintained by Briefed and not pulled from the open web at query time.
01
CPIx
Composite UK and US consumer stress, 0–100, refreshed every 30 minutes.
Six underlying series feed CPIx: wages versus inflation, consumer credit, labour market conditions, retail demand, household savings, and energy costs. Each is published, sourced, and timestamped. The composite is the headline read; the components are where you go to ask why.
02
Macro signal
ONS, BoE, real wages, CPI, processed as they land.
Releases come with the briefing context attached, not as a number to chase down later. If the print is at 09:30, you have the framing by 09:35. No quarterly digest. No morning-after.
03
Editorial archive
Every Briefed edition since launch, fully searchable.
Daily, Daily+, Sunday Weekly, deep-dives, Notes. Searchable by company, sector, theme, or date. The archive is what makes the data layer useful in conversation: a CPIx move comes with the editorial context that explains it.
In practice
When a
reading moves.
Four scenarios where the data does work that quarterly research can't.
Long-only equity
You hold consumer staples through a tightening cycle. CPIx picks up household-savings depletion three weeks before the trading update; you cut exposure ahead of the print.
Multi-strategy desk
CPIx picks up financial-services pressure building on credit and savings while retail eases. You re-weight without waiting for the sell-side note that arrives a fortnight later.
Corporate strategy
You sell to UK consumers. CPIx is the leading indicator for whether your customers can pay — updated every 30 minutes, not quarterly.
IR teams
You walk into a board meeting with a current read on the consumer environment your business operates in, sourced and timestamped, instead of a stale macro slide.
Where it sits
Not a Bloomberg.
Not a YouGov.
Different data, different cadence, a fraction of the cost. Most desks already pay for at least one of the products below; Intelligence is what fills the gap between them.
Bloomberg, Refinitiv
Market-data terminalsPrice, volume, order book. Excellent for what is trading and at what level. Quiet on whether the household behind the consumer-staples earnings can still afford the basket.
Sell-side research
Goldman, Morgan Stanley, etc.Quarterly cadence. Conflicted balance sheet. Useful for thesis confirmation; not for catching an inflection in the next two weeks.
Consumer panels
Morning Consult, YouGov, NumeratorSurvey sentiment. Directional. Not composed against wages, credit, savings, and energy in one composite reading.
Briefed Intelligence
BriefedA composite stress index for the household balance sheet, refreshed every 30 minutes, with the macro and sector context the editorial desk has already written.
Get access
Three
ways in.
Free
The Daily briefing at 06:45, the searchable archive, the headline CPIx reading on this page.
Briefed+
Daily+ intelligence layer, the Sunday Weekly, exclusive content. £11/month.
Briefed Intelligence
Live CPIx UK + US, macro signal, 30-day trend charts, API access. Built for analysts, PMs, and strategy teams. Pricing on request.