Readership
Who reads
Briefed.
A British business briefing, read by people who finish the edition before most of their team is at a desk. Founders, operators, investors, and the professionally curious, across the UK, Europe, and North America.
Who
The
readership.
Briefed is written for people who treat staying informed as part of their job, not a hobby.
Founders & operators
Building companies, managing P&Ls, making hiring and capital decisions every week. Briefed lands before the standups start.
Investors
VCs, angels, and fund managers tracking markets and dealflow. Briefed is part of the morning diligence. Context before the pitch, not after.
Senior executives
Strategy, finance, and product leaders who need the story before it reaches the board deck.
Analysts and researchers
People paid to read carefully. Briefed is the sharper daily overlay to the terminals and feeds they already trust.
Journalists and communicators
Reporters, PRs, policy comms. The people whose job it is to know what everyone else will be talking about by 09:00.
Where
The
map.
UK-led, with meaningful readership across Europe and North America. Written in British English, calibrated to London market hours.
United Kingdom
The largest share of our readership. Concentrated in London across finance, tech, and media, with meaningful presence in Edinburgh, Manchester, and Bristol.
Europe and North America
Readers across Dublin, Amsterdam, Paris, Berlin, New York, and San Francisco who want a British editorial voice on global business.
The rest of the world
A smaller but engaged international readership. Professionals who work with UK markets and want context that doesn't assume an American default.
How
The
habit.
Briefed arrives in the inbox at 06:45 London time, Monday to Friday. Most readers have it read before 08:00. The edition is designed to be finished in under five minutes. Five sections, deliberately, because the constraint forces prioritisation.
The archive is the other half of the product. Stories are written so they remain useful six weeks later, not just the morning they land. Readers return to search for context on things they've since had to act on.
Partnerships
Reach this
readership.
We run three sponsorship formats, all written in the Briefed voice, none of them banners. Rates, availability, and detailed audience breakdowns are handled by conversation.
For sponsors
Briefed shares audience breakdowns (geography, reader type, engagement) with prospective sponsors under a straightforward conversation, not a gated data room.
Sponsorship formats and enquiries →