Audience
A readership with decisions to make.
Briefed is read by people who have to do something with what they read that day.
The readership.
Founders and operators
Building companies, managing P&Ls, making hiring and capital calls every week. Briefed lands before the standups do.
Investors
VCs, angels and fund managers tracking markets and dealflow. Part of the morning diligence rather than a substitute for it.
Senior executives
Strategy, finance and product leaders who want the story before it reaches the board deck.
Analysts and researchers
People paid to read carefully. Briefed is the sharper daily overlay on the terminals and feeds they already run.
Journalists and communicators
Reporters, PRs and policy comms. The people whose job is knowing what everyone else will be talking about by nine.
UK-rooted. Internationally read.
United Kingdom
The largest share of the readership, concentrated in London across finance, technology and media, with real weight in Manchester, Edinburgh and Leeds.
Europe and North America
Dublin, Amsterdam, Paris, Berlin, New York and San Francisco. Readers who want a British editorial voice on markets that touch theirs.
The rest of the world
Smaller and engaged. Professionals who work with UK markets and want context an American briefing will not give them.
In the edition.
Native placements inside the edition, labelled and editorially separated. No display ads: a briefing you read in four minutes has no room for one.