Editorial standards.

Sourcing and verification

Every story in the Briefed Daily and Briefed Weekly is traceable to a primary source or a named secondary source. Primary sources include company filings, regulator statements, court documents, official data releases, first-person interviews, and on-the-record statements. Secondary sourcing, meaning other publications' reporting, is used only with explicit attribution and only where we have independently verified the underlying facts.

We do not report rumours, unverified leaks, or single-source claims from anonymous sources without corroboration. Where a story is developing and facts are incomplete, we say so.

Attribution

Every story in the briefing links to at least one primary source and typically to between two and five. Links open to the originating publication or document. Where a source requires subscription, we flag it. Paraphrased facts carry inline attribution ("Reuters reported," "per FT filings," etc.).

Opinion vs. reporting

Briefed Daily is a reporting product. Where an item contains analysis or editorial judgement, it is signalled by a distinct voice or framed as such ("our take," "what to watch," "the read"). Briefed Weekly is an analytical long-read: it argues a thesis. Readers should be able to tell the difference at a glance. If they can't, that's on us.

Sponsor separation

Sponsored placements in the briefing are clearly labelled and visually distinct from editorial copy. Sponsors do not see copy before it runs. Sponsors have no input into which stories Briefed covers, how they are framed, or when they are published. No sponsor has veto or right of reply on Briefed's reporting.

Briefed does not accept sponsored content in the main story flow of Briefed Daily or Briefed Weekly. All commercial placements sit in dedicated sponsor slots with the word "sponsored" or "partner" above them. See advertise for the full commercial policy.

Conflicts of interest

Briefed journalists do not hold individual equity positions in UK-listed companies they cover. If a company we cover is also an investor, advertiser, or commercial partner, we disclose that conflict in-line in the story. Briefed Media Limited, which publishes Briefed, makes an annual disclosure of material commercial relationships.

Use of AI

Briefed uses AI tools in the production pipeline: scoring candidate stories from our source pool, clustering related coverage, and surfacing sections for editorial review. Every story that appears in the briefing has been selected, framed, and edited by a human editor. We do not publish unreviewed AI-generated text.

AI functions here as a research assistant. It does not get a byline. Where a story originates from synthetic data, model-generated analysis, or AI-assisted research, that fact will be disclosed.

Corrections

If we get something wrong, we correct it prominently and quickly. Our corrections policy is documented on the corrections page, including how to flag an error and the standard for material corrections versus minor edits.

Editorial responsibility

Editorial decisions are the responsibility of the editor. Commercial decisions are the responsibility of the publisher. These roles are separate. Briefed is published by Briefed Media Limited (trading as Briefed), registered in England and Wales under company number 17255283, with its office at Ground Floor, 1 Spinningfields Square, Manchester, M3 3AP and its registered office at 66 Paul Street, London, EC2A 4NA. Press and editorial queries: editorial@briefedmedia.com.