Editorial standards.

Sourcing and verification

Briefed is built around source-backed reporting. Stories are assembled from a monitored source pool that includes company filings, regulator statements, court documents, official data releases, company and government statements, and named reporting from established publications. Where the record is incomplete, we would rather leave the gap visible than manufacture an answer.

Our production system retains the research used to make a story, the citations attached to it, and a confidence score used as one of several publication controls. A citation is not treated as proof merely because a model supplied it: the publication layer is designed around traceable URLs and named sources so the underlying record can be checked.

Attribution

Briefed stories link back to the material on which factual claims rely. Standalone News articles also expose a source list where structured citations are available. Primary material is preferred for facts that can be established directly; named secondary reporting is attributed rather than presented as Briefed's original reporting.

Opinion vs. reporting

Reporting and analysis are not the same thing. Briefed Daily and Briefed News may explain why a development matters or connect it to markets, companies and policy; Briefed Weekly is deliberately more analytical. Factual claims should remain traceable regardless of the format, and analysis should not be written as though it were an independently established fact.

Sponsor separation

Sponsored placements are labelled and kept separate from editorial copy. Sponsors do not choose which stories Briefed covers, how a story is framed, or whether it is published. Commercial relationships do not provide a right to suppress, approve or rewrite editorial coverage.

Briefed does not sell placement inside the main editorial story flow. See advertise for the commercial formats we do offer.

Conflicts of interest

Material conflicts that could reasonably affect a reader's interpretation of coverage should be disclosed. That includes a material commercial relationship between Briefed and the subject of a story. Editorial and commercial decisions are kept separate even where the same small company ultimately carries responsibility for both.

Use of AI

Briefed is an AI-native newsroom. Models are used throughout the production system, including source triage, scoring, clustering, research, synthesis, drafting, headline generation and some analytical steps. We do not disguise that process, and we do not describe model-assisted copy as manually written reporting when it was not.

Some Briefed output can move through an automated production path without a human rewriting every sentence before publication. The safeguard is therefore not a claim that a person typed or line-edited every word. It is the system around the text: defined source pools, retained research, citations, confidence scoring, publication thresholds, structured review tools, audit trails and a corrections process, with a human publisher remaining accountable for what Briefed publishes.

AI use does not lower the evidential standard. Models are not treated as sources for real-world facts simply because they produced an answer. When a model's own output, forecast or synthetic analysis is itself the subject of a claim, that distinction should be made clear to the reader.

News publication

Briefed News is a separate web publication layer rather than a dump of every item generated for an email briefing. A Daily item must clear a stricter publication gate before it can be promoted automatically into a permanent News article: it must be substantial enough to stand alone, carry multiple citations and meet the newsroom's confidence threshold. Short briefing items and Quick Hits remain inside their edition instead of creating thin article pages.

News can also publish standalone articles that were never part of a Daily edition. Those articles have their own publication status, section, byline, timestamps, source record and correction state. Material updates should update the article's modified time; material corrections should be disclosed on the article itself.

Corrections

Material errors are corrected rather than silently left in place. Where the correction changes the substance a reader would have taken from a standalone News article, the article should carry a visible correction or update note. Minor spelling, formatting and presentation fixes do not normally require a correction note. The full process is on the corrections page.

Editorial responsibility

Automation does not remove responsibility. Editorial policy and publication standards are ultimately the responsibility of Briefed Media Limited. Briefed is published by Briefed Media Limited (trading as Briefed), registered in England and Wales under company number 17255283, with its office at Ground Floor, 1 Spinningfields Square, Manchester, M3 3AP and its registered office at 66 Paul Street, London, EC2A 4NA. Press and editorial queries: editorial@briefedmedia.com.