15 April 2026Top Stories
Hermès posts worst day ever as war hits luxury demand
Hermès just suffered its worst single-day drop on record, signalling luxury's invincibility myth is cracking. The €200bn handbag empire that survived every previous downturn is finally feeling the pinch from global uncertainty and war-rattled consumer confidence. When the company that makes €10,000 bags for waiting lists starts wobbling, it's not just about leather goods — it's about the wealth effect unwinding. Rich clients aren't just delaying purchases; they're questioning whether flaunting luxury makes sense when the world feels unstable.
From Hermès tanks 20% as luxury reality bites