10 April 2026Markets & Economy
Organic juice maker Suja files for IPO targeting $1bn valuation
The wellness IPO pipeline just got another player. Suja Life, the cold-pressed juice company, filed for a public offering after posting 26% sales growth, with sources pegging its valuation near $1 billion. The company's running a dual-track process — IPO or sale — giving it flexibility if public markets turn sour. Cambridge SPG, the private equity owner, is clearly testing appetite for premium organic beverages amid economic uncertainty. It's another bet that health-conscious consumers will pay up even when budgets tighten — a thesis that's worked for some but crushed others in this market.
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