Google and Blackstone target private equity for AI omnibus deals

Google is negotiating omnibus licensing agreements with Blackstone, KKR, and EQT to give their portfolio companies access to Gemini AI models, treating private equity as a distribution channel for enterprise AI. The approach contrasts with OpenAI and Anthropic, which are building dedicated consultancy entities that embed engineers in portfolio companies. Google's strategy focuses on platform licensing rather than services, leveraging a $750 million partner fund and existing consulting relationships with Accenture, Deloitte, and others. Blackstone already has stakes in OpenAI, Anthropic, and CoreWeave, positioning itself as a distribution hub for multiple AI labs rather than committing to any single provider. The race to capture PE-controlled mid-market companies reflects AI's shift from one-off pilots to portfolio-wide deployments.