Google forced to give UK publishers AI opt-out
The Competition and Markets Authority has imposed a binding requirement forcing Google to let UK publishers opt out of AI Overviews and model training while remaining in traditional search results. Publishers can now use a new Search Console toggle to block their content from powering generative AI features without losing organic traffic. Google must also increase links and attribution in AI responses within nine months. The world-first ruling gives publishers genuine leverage to negotiate AI licensing deals rather than accept uncompensated content use.
Sources
- UK Regulator Orders Google AI Opt-out — Siliconrepublic
- Google UK Publishers Opt-out — Channelnewsasia
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