Meta builds consumer AI agent 'Hatch' and Instagram shopping tool
Meta is developing a consumer AI agent codenamed 'Hatch' based on its internal OpenClaw system, slated for testing by June 2025 as Zuckerberg pushes for products that justify the company's $40 billion annual AI spending. A separate agentic shopping tool targets Instagram integration for launch later this year, potentially transforming the platform's $100 billion-plus commerce ecosystem. The moves position Meta's 3 billion users as the testing ground for autonomous AI agents that could book travel, make purchases, or manage workflows without human intervention. Hatch could become the first mainstream consumer agent if Meta's scale advantage translates to adoption.
Sources
- Meta Is Building an AI Agent Called 'Hatch' and an AI Shopping Tool — The Information
- AI Studio — Meta
How Briefed reports and verifies storiesReport a correction
The market, before the open.
Briefed Daily connects the morning’s business and economic news to what matters in markets.