oOh!Media draws rival $554m bid from I Squared

Infrastructure investor I Squared Capital has trumped Pacific Equity Partners with a $1.45 per share offer for the Australian out-of-home advertising company, valuing it at A$766 million versus PEP's A$747 million bid. Both offers represent steep premiums to oOh!Media's 43 percent decline over the past year following the loss of Auckland Transport contracts and advertising market pressures. I Squared's interest signals infrastructure funds view digital billboards as yield-generating assets rather than traditional media plays. Shares trade below both bids, reflecting execution skepticism after recent Australian PE deals stalled despite big premiums.