16 April 2026Top Stories
OpenAI launches cost-per-click ads this week
OpenAI will start selling ads inside ChatGPT responses within days, marking its first serious revenue diversification beyond subscriptions. The move puts it in direct competition with Google's $307 billion search ad business. Early tests show users clicking through at rates 40 percent higher than traditional search ads, according to industry sources. If OpenAI can maintain that engagement advantage, it could claim a meaningful slice of the £50 billion UK digital advertising market by 2026.
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