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UK consumer pressure ticked up this week, with grocery the hot sector and basket compression accelerating. Velocity sits meaningfully above baseline (z=2.1), which is the clearest signal you will get that discount-seeking behaviour is structural not cyclical right now.
Promotional share at the big four hit 28.4 percent, highest since March 2023. Own-label is above 57 percent of basket. That combination means the usual retailer lever, passing cost increases through in small increments, is closed. Anyone pricing off historical elasticity is going to mis-forecast demand.
Implication for operators: if you sell into UK grocery or adjacent retail, assume promotional depth holds through Q2, and stress-test pricing plans against a world where trade-down is the default not the exception.
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UK consumer pressure ticked up this week, with grocery the hot sector and basket compression accelerating. Velocity sits meaningfully above…
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