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The consumer data everyone's reading as resilience is actually substitution. UK credit card lending is sitting at the 99th percentile of historical growth, which is not a spending story, it's a financing story. Travel & Leisure leads the fire count at 25 with velocity holding at a modest 0.38 z-score, low risk flags across the board. Read that combination correctly and it says people are still booking holidays and eating out, they're just not paying for it out of income. CPIX at 57.9 and climbing confirms the pressure is building underneath activity that still looks calm on the surface.
That matters because it collides directly with the rates picture. Gilts at 4.88% and mortgage rates repricing up 10 to 15 basis points in a fortnight means the cost of carrying that card debt is rising at the same moment households are leaning on it harder. Unemployment at 4.9% with vacancies still at 712k says this isn't a jobs shock driving the borrowing, it's a squeeze between sticky CPI at 2.8% and services inflation that's pushed the Bank of England's cut window further out. Search divergence flagged as high-stress across multiple baskets is the leading indicator here, not the card data itself, card growth is the lagging confirmation.
Retailers and lenders reading "stable consumer spend" off headline sales figures are reading the wrong line. Watch card delinquency data before you watch footfall.
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The consumer data everyone's reading as resilience is actually substitution. UK credit card lending is sitting at the 99th percentile of…
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