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UK credit card lending sitting at the 99th percentile of historical growth should worry you more than CPI easing to 3.0%. The consumer-pressure index has climbed to 57.1, rising pressure territory, and the sector generating the most fires right now is Travel & Leisure, alongside Restaurants and Grocery & Staples, all three logging 28 fires apiece at what's still classified as low risk. That combination, borrowing at record pace while spend concentrates in discretionary categories, is not what a household managing genuine slack looks like. It's what stress-borrowing looks like before the risk label catches up with the behaviour.
The search divergence signal flagged high confidence and rising stress across multiple baskets simultaneously, which matters because it's cutting against the headline disinflation story. Gilts are pricing calm at 4.88%, unemployment is steady at 4.9% with 707k vacancies still open, and on paper that's a labour market with room to breathe. But CPIX rising while card growth spikes tells you the calm is unevenly distributed. Someone is financing the appearance of normal spending on the never-never, and Travel & Leisure being the most active sector, not utilities or essentials, means this isn't survival borrowing yet. It's discretionary borrowing that hasn't been repriced as risk.
Watch the low-risk label on Travel & Leisure. If card growth stays at this percentile through another CPI print, that classification won't hold, and lenders will move before Ofwat-style regulators do.
Operators in consumer-facing sectors should assume current spend is credit-funded, not income-funded, and plan for a pullback that arrives faster than the risk scores currently suggest.
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UK credit card lending sitting at the 99th percentile of historical growth should worry you more than CPI easing to 3.0%. The…
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